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Deepfake Scams and AI Fraud: How to Protect Yourself in 2025

La Loma FCU

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Technology has advanced rapidly, but so have scams. Deepfake scams—where AI-generated voices and videos mimic real people—are becoming alarmingly realistic. Criminals use them to impersonate loved ones, CEOs, or even bank representatives, tricking people into sending money or sharing sensitive information.

The good news? You can protect yourself. Here’s how:


  • Verify unexpected requests – If a friend or family member calls asking for urgent help, hang up and call them back on a trusted number.

  • Be skeptical of financial demands – Banks and businesses won’t ask for sudden money transfers. If something feels off, double-check directly.

  • Look for AI inconsistencies – Deepfake speech may sound too smooth or lack natural pauses, and videos may struggle with blinking or natural facial expressions.

  • Enable extra security – Use two-factor authentication (2FA) on accounts and strengthen your passwords.

  • Limit personal info online – Scammers use what you share to make their attacks more convincing.


AI fraud is evolving, but so are our defenses. Stay informed, stay cautious, and stay ahead of the fraudsters!


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